When a fashion enthusiast thinks about NFTs several questions overwhelm them, through this

article we hope to give you an unblurred and authentic picture of what NFTs are and how they

relate to fashion.

Right off the bat let us first break down what NFTs actually are?

NFTs stand for Non-Fungible Tokens, non-fungible means 'one of a kind', a unique digital asset.

They are much more than just your run-of-the-mill crypto coin. NFTs are digital files initially

created as jpg, png, .mov, or even 3D fashion files before being minted (attached) to a

blockchain. NFTs are authenticated and managed through digital ledgers and blockchains. They

are held in digital wallets the similar to how all cryptocurrencies and other tokens are.

Now that we have a basic idea of what NFTs are let us try and understand a little bit more about

how they work.

As mentioned earlier, the NFTs are part of a blockchain and it's like a certificate of digital

authenticity. They provide proof that a certain product or art exclusively belongs to a single

person. Thus, there being a hundred percent guarantee that only a singular individual has real

possession of the non-physical, digital object. They are kept as digital assets, and function as

valuable items traded within the digital space.

Now, that smoke is beginning to clear on the initial hype cycle, and fashion brands are trying

their hand at a big splash on existing NFT exchanges. Since there are no restricts when it comes

to NFTs and any brand or person can "mint" one, beginning a huge flood of NFTs for sale.

But NFTs are not always easy to venture and often brands that lack familiarity with the crypto

audience who essentially form the core base of NFT buyers struggle to find a footing. But all

luxuries are trying to find their way into this new cryptocurrency world.

With the NFT, new digital artists and designers can produce their works and monetize it, ending

all possibilities for it to be copied, which often happens in the digital environment. These works

can be any product: art, music, images, videos, tweets, clothing design, any work that has

copyright and, because of that, can be owned by only one person.

Another huge positive sign for NFTs collections are that most of the time there is a drastic

natural growth brought about by word-of-mouth marketing, no paid promotion run on a lot of

famous NFTs like 'Lana Rhoades'.

To answer the last question of what NFTs have to do with the fashion industry, we must keep in

mind that, technology has been changing the fashion industry in different and surprising ways.

When we keep in mind how substantially the NFT market is growing and going crazy with each

and every day, we realize that the fashion world has remained relatively quiet about it. But we

hear that this is about to change quickly.

Fashion brands have been studying the blockchain world closely for a while and all its creative

and business possibilities. And now, they are carefully and slowly dipping their toes in the water.

It is only a matter of time before they fully launch themselves into the crypto world. With the

completely digital nature of NFT in mind, it is important to stay tuned and monitor the next steps

of the fashion industry in the cryptocurrency market because brands are not going to miss the

lucrative opportunity of it and we are looking forward to seeing what's coming next.